Set the Stage...The Super Bowl Ad Race
Some people say "the world is your stage," but in the ad world, "the Super Bowl is our stage." For more than 50 years, consumers not only tune in to watch their team take home the coveted Super Bowl trophy, but also the newest and craziest commercials from their favorite brands. Let’s look at some of the most memorable Super Bowl commercials, then the up-and-coming trends for this year’s Super Bowl; moreover, their impact on the ad industry.
Mean Joe Green, Coke’s 1979 commercial. Thirty-five years later, this commercial is still iconic in the level of brand recognition it created. That goes to show you that sometimes simple can be more powerful. You don’t always need special effects and fancy technology.
Wendy’s “Where’s the Beef” 1984 commercial is legendary worldwide. What's more memorable than a quirky older lady saying “where’s the beef?” For generations, this simple and impactful commercial kept Wendy’s up there with the best and will continue to do so for years to come!
haikarate4. May 30,2014. Where's The Beef Commercials - Wendy's 1984. Retrieved from URL https://youtu.be/riH5EsGcmTw.
Let’s look at what we could expect from this year’s Super Bowl commercial line-up. One company that's already making waves by breaking the traditional rules is Wix, the website building company. In early January, they became the first company to ever release the creative for their upcoming Super Bowl ad via Facebook live! Soon afterwards, they broadcast an action-packed sneak peak of what's to come February 5th!
Wix.com. January 17, 2017. Wix.com Big Game First Spot with Jason Statham & Gal Gadot. Retrieved from URL https://youtu.be/bcrrxRk-YeQ.
If it’s anything like last years’ collaboration with Pixar, we're in for a treat! Wix is definitely a well-branded company that helps keep the rest of the industry on their feet!
Whether it’s simple classic commercials like “Mean Joe Green” and “Where’s The Beef?” or traditional rule-breaking approaches like Wix, Super Bowl ads have always been memorable and exciting. On February 5th, make sure you tune in to see what your favorite commercial is this year and share it!
If you'd like an amazing creative video or TV spot for your company or organization, call Fowler Davis! We love to work with people who want something unique, engaging, creative, interactive and inspiring. Whether it's a 30-second TV commercial, a documentary, or anything in between, we can handle it! We have become experts in the process and can produce it at very competitive rates!
Here's our latest video reel for your viewing pleasure! Happy Super Bowl Sunday!