Some people say "the world is your stage," but in the ad world, "the Super Bowl is our stage." For more than 50 years, consumers not only tune in to watch their team take home the coveted Super Bowl trophy, but also the newest and craziest commercials from their favorite brands. Let’s look at some of the most memorable Super Bowl commercials, then the up-and-coming trends for this year’s Super Bowl; moreover, their impact on the ad industry. Mean Joe Green, Coke’s 1979 commer

Fowler Davis was honored to be a part of the Weld for Birmingham Business Issue to support the Birmingham community. Local enterprise is critical to the livelihood of a healthy community and we are happy to be a part of the economic innovation and creativity. “As Birmingham continues to see the entrepreneurial growth from creative to technical industries, including everything from culinary arts to architecture, from app development to retail, from music venues to creative stu

In today’s world of gotta have information now and quick, consumers automatically reach for their phones. They want the correct answer, right away. This is a huge opportunity for brands in these moments. Mobile viewers are very likely to watch and share ads and branded videos. Consumers are constantly bombarded with quick-moments of information throughout the day while searching interests, answering questions, shopping online and making decisions. These quick-moments are the