Quite often, Instagram is overlooked as a creative marketing tool because of its simplicity; however, with the ever-evolving social media stage, most consumers become overwhelmed when their beloved brands come at them 24/7, but with Instagram, you can promote your brand without that “in your face” mentality.
Instagram offers a platform for you to creatively tell your branding tale through a series of photographic journeys that not only inform, but stimulate the consumer. Creative branding through lifestyle shots are becoming more and more effective because they enable the consumer to be engulfed in the scene - not just feel like that are watching a commercial. For example, check out this sample post from the SpoonRest Mercentile Co.
Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day. Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram.
Since technology is such a big factor in everyday marketing, you should engage the consumer in such a way that they fall in love with your brand. Feeling as if they are part of a scene helps create that emotion, because it will feel comfortable, like a feeling of home. Brands are really starting to see the impact that lifestyle marketing is having on the industry, especially with millennials and younger.
So, when you’re looking to tell your brand’s story to a whole new audience, don’t overlook the power of Instagram. It can reignite your passion for the simple art of creativity.
When you need help to make your branding efforts more impactful to prospects and customers, talk to Fowler Davis. We Collaborate, We Create, We Innovate! Together, we can reignite your passion + nourish your brand!